Huzzah - we have a new sponsor, who may not go into receivership before the contract is up.
Given that the deal is only for one year, then hopefully the above statement will not be too much of a commercial challenge for them. This one year deal in part, reflects how difficult it must be to obtain a new sponsor for those outside the Prem, but it mainly reflects the fact that JD are launching a new brand, and have chosen ourselves, and Dundee United to proudly fly the Carbrini flag. This suggests to me, a marriage of convenience, which may not have much in the way of longevity about it, leaving us lot with the prospect of having to buy new kit in a years time. Interestingly, the Dundee United deal signed just over a month ago, is for two years
I wonder if Burnley's one year deal with JD, signed last year, has been renewed?.